Welcome To Our Social Media Influencers & Brand Ambassadors Agency

Social media keeps growing as the go-to source for information and recommendations, companies are increasingly looking for Influencers & Brand Ambassadors. Who are we kidding? Everyone uses social media all the time! Influencers & Brand Ambassadors share information about a brand or product with their followers on social media or through other channels to raise awareness and boost sales. But how many followers do you need to become a Influencers & Brand Ambassadors?

Our Monthly Advertising Influencers & Brand Ambassadors Fee is the perfect solution for those looking to showcase their social media advertising skills and connect with potential clients. As an advertising agency, we provide a platform for ambassadors to showcase their talents and be noticed by companies looking for social media advertising services. With our monthly fee, you'll have access to a wide range of advertising opportunities and be able to grow your network and reputation in the industry. Don't miss out on the chance to take your social media advertising career to the next level – sign up for our Monthly R50.00 Advertising Influencers & Brand Ambassadors Fee today.

A bit of explanation...

This section is specifically about the requirements to become an ambassador. However, in terms of follower count, it is typically categorized under the umbrella of “influencers” in the industry.

Therefore, here is a bit of clarification of influencers and brand ambassadors.

Companies use both influencers and brand ambassadors to promote their products or services on social media. While they share similarities, there are distinct differences between the two roles.

Companies pay or do not pay influencers who are typically industry experts with a large following. Their primary objective is to promote a brand and increase brand awareness, ultimately driving sales. Brand ambassadors, on the other hand, are often customers or fans of a brand who have a strong connection with the brand’s values. They work closely with the brand to promote products to their followers and social circles, and often work on building customer loyalty.

Overall, influencers focus on marketing and promotion, while brand ambassadors prioritize building relationships and fostering customer loyalty. For more in-depth information on the differences between these roles, check out this excellent resource: Understanding the Difference Between Brand Ambassador and Influencer.

Follower Count

As mentioned earlier, influencers are classified into different types based on their level of engagement with their audience and the size of their following.

Mega influencer:

1 million and more followers

Mega-influencers are the largest category of influencers, with a fan base that typically numbers in the millions. They are well-known personalities with a massive online following, and brands often partner with them to promote their products on social media

Macro influencer:

500,000 to 1 million followers

Macro-influencers, on the other hand, have a following that ranges from half a million to a million people. Their online presence has earned them a significant following and high recognition, making them influential personalities in the online community with a strong influence on their followers.

Micro influencer:

10, 000 to 500,000 followers

Micro-influencers are usually subject matter experts or industry professionals with a smaller but highly engaged fan base. Typically, their following ranges from ten thousand to fifty thousand committed fans who regularly attend their shows and engage with their content.

Nano influencer:

1,000 to 10,000 followers

Nano-influencers are people who have a smaller following but can have a significant impact on a specific community or group. They are well-known in small settings, such as schools or neighborhoods, and their fan base typically numbers in the low tens of thousands.

Ambassadors typically have follower counts ranging from 1,000 to half a million, which places them in the nano and micro-influencer categories.

How many followers do you need to become a Brand Ambassador?

The truth is, there’s no one-size-fits-all answer to this question. The number of followers you need to become a brand ambassador depends on your industry, the type of product you’re promoting, and the brand’s goals. It’s not the same for everyone, so there’s a lot of variation.

Previously, the size of your social media following was equated to your influence. Thus, brands thought the more followers you have, the better. They also believed that more influential people were better for marketing.

However, this perspective is now changing. Brands are actively seeking people who have a different type of audience, where having a loyal following that cares about what they say is more important than just the follower count. Mega-celebrity influencers may have a lower engagement rate, resulting in fewer results for companies.

The chart below provides a clear indication that as a general rule, the smaller your following, the more committed your audience tends to be in terms of engagement. It’s evident that smaller followings often have higher engagement rates, as their audience is usually more dedicated to their content.